Swimming & Diving Articles

Surfing Apparel Brand The Ryde Is Raising Support for Boarding for Breast Cancer

Capistrano Beach, CA (PRWEB) May 14, 2008 -- The Ryde (http://www.theryde.com), a Southern California surfing apparel brand, announces the winning designs from it's ongoing design contest ChariTees to raise funds and awareness for Boarding For Breast Cancer (B4BC) a non-profit youth-focused education, awareness and fundraising foundation. Two t-shirt designs were chosen and cash and prizes were awarded to Galina Berkolayko for first place with her artsy t-shirt design -Save The Hooters- and to Jeff Jackel for second place with his funny t-shirt design (http://www.theryde.com/b4bc.html) -I Was Breast Fed. It Was Awesome-. T-shirts with the winning designs are available for sale at The Ryde's website. For every t-shirt purchased featuring the winning designs five dollars will be donated to raise awareness for B4BC and it's efforts to educate young women about breast cancer, the importance of early detection and an active lifestyle.

The design contest with The Ryde and B4BC kicks off The Ryde's ChariTees initiative. ChariTees is an ongoing program where artwork will be designed through a collaborative effort, either by The Ryde artists, or through online competitions open to the public and sold at The Ryde's website to raise money and awareness for various charitable organizations. Regarding ChariTees, owner Mike Figueroa said, "The Ryde started ChariTees as a way to take the surfing apparel (http://www.theryde.com/men-surf-t-shirts.html) that we make and use it to help others. It's a fun way for us to show where our hearts are and to use our sense of humor to help raise funds and awareness."

About B4BC

Boarding For Breast Cancer is a non-profit youth-focused education, awareness, and fundraising foundation. Their mission is to increase awareness about breast cancer, the importance of early detection and the value of an active lifestyle.

About The Ryde

The Ryde is an art-driven clothing line born in Laguna Beach circa 2002. When the rest of the action sports industry was mired in logo-based designs, The Ryde set out to create a brand built around engaging, artistic designs. Their clothing is an outward expression of the way they view the world around them. The ideas that make them laugh and smile manifest themselves in their designs. The Ryde's surf clothing caters to good-humored, laid-back individuals.

The Ryde, a Southern California surf clothing (http://www.theryde.com/men.html) brand, announces the winning designs for the charitable initiative ChariTees to raise funds and support of Boarding For Breast Cancer (B4BC). T-shirts with the winning designs are now available on The Ryde's website. Five dollars will be donated to Boarding For Breast Cancer (B4BC) with every purchase of a ChariTee shirt.

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